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About Us

Senny Powell sentimentally peers out the front window at her Island Child boutique on Hilton Head Island, SC. It was her father, she said, who really had a vision of what the store could be. I can remember my dad standing out on the deck in front of the store which back then was only one third of the size it is today and saying 'I want you to have a children's department store. I want you to have everything.' She said with a smile... He was always interested in what we were doing.That was his vision and I feel like that dream has materialized.

Her father's dream of a full service children's store has come to fruition. What began as a mom and pop business has grown into a 3,400 square foot specialty store business filled with kid's clothes and items up to children's size 14. That also includes extras such as bedding, dolls, books, and furniture. But the real story isn't about its growth or the three generation involvement. It's about family. Just as her father was involved in the store, the Powells have included their children in their family business. Whether it's one of the older children ringing up a customer or having a family picnic dinner or camp out at the store to rearrange window displays, everyone pitches in. The Powells have seven adopted children, four girls and three boys, and have fostered seven children. They see Island Child as an extension of their own family.

For a boutique that is steeped in rich family heritage, its conception actually began when the Powells were unable to have children and Senny began making baby quilts as gifts. The couple found the demand so positive that the Chicago school teachers began a cottage industry in the Windy City area and spent weekends selling their goods at craft fairs. When they moved to Hilton Head Island in the early '80's, they bought the Snappy Turtle and a year later opened another children's store called Island Child. The Snappy Turtle later closed when The Hilton Head Inn was torn down.The Powells see their customers as extended family, Service is the name of the game. Our customers honor us by walking in the door and we do whatever we can to accommodate their need whether it's personal orders, shopping or shipping. We offer a full assortment of kids clothes from infant to size 16. Girls, Boys, Layette, Infant, Toddler and kids clothes are all available. Whether it is trendy, funky, tradional, or special occasion, we can help you. Custom orders are a specialty. Baby first birthday dress is a popular style.